When describing diamond cutting methods on our website, we choose to use English terms. We do this for several reasons that contribute to a better experience for our customers:

International Standard

English terms for diamond cuts, such as “Round Brilliant”, “Princess Cut” and “Emerald Cut”, are recognized and used worldwide. By using these terms, we ensure that our customers, regardless of their location, can easily recognize and understand the cuts. This makes it easier to compare diamonds and make informed choices.

Clarity and Consistency

Using English terms helps us to communicate consistently and clearly about the different grinding methods. These terms are often shorter and more specific, which helps to avoid confusion. Our customers can trust that the information they receive is accurate and unambiguous.

Education and Trust

Many of our customers do extensive research before purchasing a diamond. English terms for cut types are often used in educational resources, blogs, and videos about diamonds. By using the same terminology, we align with these resources and help our customers be better informed. This increases confidence in their purchasing decisions.

Accessibility

Our webshop attracts an international audience. By using English names, we make our products more accessible to customers who speak different languages. This contributes to an inclusive shopping experience, where everyone feels welcome and understood.

We hope this explanation makes it clear why we choose English names for diamond cutting methods. If you have any questions or would like more information, please do not hesitate to contact us. We are always ready to help you find the perfect diamond.

There are different types of certifications that grade diamonds. These certifications give the diamond an identity and allow the buyer to understand what the characteristics are of the diamond they are buying. So far, the best diamond certification is GIA.

The most important aspect that is considered when grading diamonds by organizations is consistency and rigor in following procedures to evaluate the diamond. Each organization has a different scale of rigor to assess and then grade the diamonds.

Buying a certified diamond allows one to be confident in their investment and ensures the quality of the diamond one has invested their money in.

If the diamond certificate is not issued, there is no certainty about the money invested and people will never know the real nature and origin of the diamond.