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Cookie Policy

Learn how Diamantwerp uses cookies on diamantwerp.be — essential, analytical, functional and marketing cookies, third-party services, and how to manage your preferences.

Last updated: May 2026

1.What Are Cookies?
2.How We Use Cookies
3.Essential Cookies
4.Analytical Cookies
5.Functional Cookies
6.Marketing Cookies
7.Third-Party Services
8.Managing Your Cookies
9.Your Rights
10.Changes to This Policy
11.Contact

Last updated: May 2026. This Cookie Policy applies to diamantwerp.be and all its subpages. It is part of our Privacy Policy and must be read in conjunction with our General Terms & Conditions. By continuing to use our website after being informed of our cookie use, you consent to the placement of cookies as described in this policy.

1.1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device on subsequent visits and remember certain information about your preferences or actions.

There are two main types by duration:

Session cookies: Temporary cookies that are deleted automatically when you close your browser. They are essential for navigating the site and using features like the shopping cart.
Persistent cookies: Cookies that remain on your device for a set period or until you delete them manually. They help the site remember your preferences across visits.

Cookies may be placed by Diamantwerp directly (first-party cookies) or by third-party services we use (third-party cookies). Both types are covered by this policy.

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2. How We Use Cookies

Diamantwerp uses cookies for the following purposes:

To ensure the website and webshop function correctly (shopping cart, checkout, account sessions)
To remember your language preference (English or Dutch)
To analyse how visitors use our site so we can improve the user experience
To remember your cookie consent choice
To provide live chat support functionality
To support email marketing communications (only where you have subscribed)

We do not use cookies to collect sensitive personal data, build advertising profiles for resale, or track your activity across other websites for commercial targeting purposes beyond what is described in this policy.

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3. Essential Cookies

Essential cookies are strictly necessary for the website to function. They cannot be disabled without breaking core functionality. No consent is required for these cookies under Belgian and EU law.

wordpress_logged_in_*

Type: Session / Persistent | Party: First

Keeps you logged in to your account during your session.

woocommerce_cart_hash / woocommerce_items_in_cart

Type: Session | Party: First

Tracks the contents of your shopping cart so it persists during your visit.

wp_woocommerce_session_*

Type: Persistent (2 days) | Party: First

Stores session data for your cart and checkout process.

wpml_browser_redirect_test / _icl_current_language

Type: Session / Persistent | Party: First

Remembers your language preference (English or Dutch) across pages.

cookie_consent / cookielawinfo-*

Type: Persistent (1 year) | Party: First

Records your cookie consent choice so you are not asked again on every visit.

These cookies cannot be disabled. Blocking them may prevent the shopping cart, checkout, or language switcher from working correctly.

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4. Analytical Cookies

Analytical cookies help us understand how visitors interact with our website. The data collected is aggregated and anonymised — it does not identify individual visitors. We use this information to improve the website's structure, content, and performance.

Consent is required for analytical cookies. You can withdraw consent at any time via our cookie settings.

Google Analytics 4 — _ga, _ga_*, _gid

Type: Persistent (up to 2 years) | Party: Third (Google Ireland Ltd)

Measures website traffic, page views, session duration, and visitor behaviour. Data is processed in the EU where possible. IP anonymisation is enabled.

Google Privacy Policy ↗

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5. Functional Cookies

Functional cookies enable enhanced features and personalisation. They are not strictly essential but improve your browsing experience. Disabling them may affect certain features of the site.

Consent is required for functional cookies.

Chatbase — chatbase-*, cb-*

Type: Persistent | Party: Third (Chatbase)

Powers the live chat widget on our website. Stores your conversation session so the chat history is retained during your visit.

Chatbase Privacy Policy ↗

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6. Marketing Cookies

Marketing cookies are used to track visitors across websites and deliver relevant advertisements. They are placed by third-party advertising platforms.

Consent is required for marketing cookies. You can opt out at any time.

Meta Pixel (Facebook) — _fbp, _fbc

Type: Persistent (up to 90 days) | Party: Third (Meta Platforms Ireland Ltd)

Tracks conversions and visitor behaviour for retargeting purposes on Facebook and Instagram. Only activated with your consent.

Meta Privacy Policy ↗

MailerLite — ml_*, mailerlite_*

Type: Persistent | Party: Third (MailerLite UAB)

Used to track email campaign performance (open rates, click-through rates) for subscribers who have opted in to our newsletter. Only placed for newsletter subscribers.

MailerLite Privacy Policy ↗

Note: If you have not consented to marketing cookies, these are not placed. Declining marketing cookies does not affect your ability to browse the site or make a purchase.

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7. Third-Party Services

Some functionality on diamantwerp.be is provided by third-party services. These services may place their own cookies on your device, subject to their own privacy policies. We have no control over third-party cookies beyond blocking them if you withdraw consent.

Service	Purpose	Category
Google Analytics 4	Website analytics	Analytical
Meta (Facebook) Pixel	Advertising & retargeting	Marketing
MailerLite	Email marketing	Marketing
Chatbase	Live chat support	Functional
Google Fonts	Typography rendering	Essential

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8. Managing Your Cookies

Via Our Cookie Banner

When you first visit diamantwerp.be, a cookie consent banner allows you to accept or decline non-essential cookies by category. You can update your preferences at any time by clicking the cookie settings link in the footer of our website.

Via Your Browser

You can also control cookies directly through your browser settings. Most browsers allow you to view, block, or delete cookies. Please note that blocking essential cookies will impair core website functionality.

Opt-Out of Specific Services

Google Analytics: Google Analytics Opt-out Browser Add-on ↗
Meta Pixel: Facebook Ad Preferences ↗
General opt-out: Your Online Choices (EU) ↗

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9. Your Rights

Under the General Data Protection Regulation (GDPR) and Belgian law, you have the following rights in relation to cookies and the personal data they may collect:

Right to withdraw consent: You can withdraw your consent to non-essential cookies at any time via our cookie settings. Withdrawal does not affect the lawfulness of processing before withdrawal.
Right of access: You may request information about what personal data we hold about you.
Right to erasure: You may request deletion of your personal data, subject to legal retention obligations.
Right to object: You may object to processing of your personal data for direct marketing purposes at any time.

To exercise any of these rights, contact us at questions@diamantwerp.be. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit — GBA) at gegevensbeschermingsautoriteit.be.

For more information on how we handle personal data, please refer to our Privacy Policy.

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10. Changes to This Policy

Diamantwerp reserves the right to update this Cookie Policy at any time to reflect changes in technology, legislation, or our use of cookies. The date of the most recent revision is always displayed at the top of this page.

For material changes that affect your rights or the categories of cookies we use, we will notify you via the cookie consent banner on your next visit. We encourage you to review this policy periodically.

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